This book is now available as an e-book; to purchase, click BUY E-BOOK.
Check out the Press Release, Sample Chapter and an Interview with GreenBiz (Joel Makower) on this excellent book – Greener Products: The Making and Marketing of Sustainable Brands
Sustainable Brands Gives Two Thumbs Up! Click “Sustainable Brands” to read the review. Jacquie Ottman endorses and highly recommends Al’s book.
Buy direct and save! Use Promo code AQL50 and save 20% plus Free Shipping at CRCPress.com!
Al Iannuzzi, Johnson & Johnson Inc., New Brunswick, New Jersey, USA
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. Written by the senior director of product stewardship for Johnson & Johnson, this book discusses how to tie in green improvements to appropriate marketing in order to reach customers in the marketplace. The author examines what works, what doesn’t, and how to effectively merge innovation with green thinking using numerous case studies from leading companies in green design.
Al Iannuzzi, PhD, is a Senior Director in the Worldwide Environment, Health & Safety department at Johnson & Johnson where he directs the global Product Stewardship, Design for Environment and Green Marketing programs. He has 30 years of experience in the EHS field and has led Johnson & Johnson’s environmental and toxicology programs as well as leading the development of the Healthy Planet Sustainability goals and the EARTHWARDS ™ green product design process. Prior to Johnson & Johnson, Al worked for the New Jersey Department of Environmental Protection and his work experience includes environmental consulting. He is the author of Industry Self-Regulation and Voluntary Environmental Compliance (CRC Press, 2001) and has written numerous articles on product stewardship and environmental compliance.
Read an interview with Al for GreenBiz.com.
